Online Dating in The COVID Age
Updated: Aug 13
Online dating is undoubtedly one of the most widely utilized and successful platforms for single people to get connected with others like them and to meet new people. In the United States alone, the online dating industry brought in over 30 million active users in 2019, with that number expected to grow by the end of 2020. Whether you’re in the market for a casual hookup or you’re looking to build a relationship for the long-term, online dating has helped millions of people find someone who is right for them.
The impact of the COVID-19 pandemic has been a universally significant one across nearly all sectors and industries. Interacting with other people IN PERSON lays at the heart and core of nearly everything we do, and is crucial for the functionality of most businesses (or so we thought). COVID-19 has forced many businesses to quickly restructure their model for how their core business operates and how they are able to interact with their customers and users. Online dating is no exception to this trend. The whole concept of meeting someone you met online and breaking out of your comfort zone to try something different has more or less become socially unacceptable for the time being.
While we fully acknowledge the detrimental effects that COVID has had on countless people and businesses, not all of the changes that have been implemented are negative. In fact, we believe that many of the positive changes that have been made across all industries, but in particular the online dating sector, could not have been realized without quarantine — changes that should not disappear once the quarantine period ends. The pandemic has even created opportunities for new businesses to emerge and leverage our current circumstances. Companies such as QBuddy, a startup founded by Cornell University students, have made it possible for thousands to interact and connect with new people without comprising one’s personal safety. In fact, QBuddy has found such success that NYS Gov. Andrew Cuomo publicly endorsed the startup in his weekly newsletter back in May.
Yes, COVID-19 has caused us to indefinitely alter our lifestyles. But like anything, it isn’t about how hard you fall, it is about your willingness to get back up and respond to the challenges in front of you. While there are many difficulties that have inevitably and negatively impacted the online dating world, the industry as a whole has responded to these challenges head on and has come out with possible long-term benefits as a result.
Lots of reading I know, but we think it’s best to give you all the information. With that, here are some pros and cons of online dating as a result of COVID-19:
Long Term Relationships
For those looking for someone who they can build a relationship with for the long term, quarantine is the perfect time to set that foundation for rapport to develop. With video chat being increasingly utilized, people are able to build connections with others on both an emotional and physical level from the safety and comfort of their own homes. You have more time talk and to get to know each other which will 1: Allow you to make a more educated decision about whether or not to eventually meet up in person, and if you do, your meet up is bound to be more fulfilling since you have already spent time developing a relationship that isn’t superficial. The second major impact is that it eliminates the pressure that an in person meet up may have. No more nerves stemming from the unknown of a blind first meet-up, or the pressure of the moment to go further than you may have been comfortable with. Moreover, this makes “finding the one” even more possible. Studies show that couples who were together longer before getting married are less likely to get divorced. So if you’re in this market, this is very good news.
More Fish In The Sea
So this reflects more on how the consumers within the industry have responded to the pandemic rather than the response from the industry itself. Regardless, it is important to take note of. A survey conducted by Morning Consult showed that over 50% of adults in the U.S. who use online dating apps are using these apps more frequently as a result of self-quarantining with just under half reporting to log on at least once a day. This means more options to choose from, and the more options you have, the more likely you are to find someone who you can form a real connection with.
Maybe Next Month? Or The One After That?
The most obvious impact of COVID-19 on online dating is that meeting up in person has become far more difficult to come by, and not to mention a safety hazard as well. This is especially troubling for those using apps such as Tinder or Bumble who are in the market for something more casual and can no longer find other players in the game. Unfortunately, for the time being, there is no way around this as long as people continue to self-quarantine. But hey, the definition of gratification is not getting what you want right away right?
Is This Legit?
As stated before, online dating app usage has increased dramatically since the outbreak began earlier in 2020. Unfortunately, this goes both ways. Yes, while it is true that there increased availability to meet someone who you truly vibe with, it can also make it more difficult to decipher who’s there for the right reasons and who is just screwing around as a way to counter their boredom. Online dating apps are intended for just that: DATING. Fortunately, apps like QBuddy make this process much easier to handle as you are specifically matched with someone who is looking for similar characteristics and intentions as you are. Whether you’re looking for a future spouse, or a new friend to play Xbox with, the benefit of their service is that caters to everyone's desires regardless of age, sex, gender, race, geographic location etc.